I mean seriously, people.
Case in point: the girl who produces Camp Comfort, along with every single person in The Laws of General Economy community, they all seem to worship heartily at the alter of A.P.C. On Economy, if something gets posted for sale and it says A.P.C on the label, it's done for. Girls trip over themselves to get a piece of the action like wolves tearing the last morsels of flesh off a downed caribou. I swear.
Disclaimers: 1) I do enjoy the down-to-earth style of Camp Comfort most of the time, 2) I am a rabid/avid follower of Economy and have bought two pretty cool items, and 3) I never owned a piece from A.P.C. and can't vouch for its quality or fit. But A.P.C., though exercising beautifully French restraint and looking mighty comfy, feels like little more than absurdly overpriced basics that you could otherwise get from Gap, or Banana, or J. Crew. Observe:
Now, what makes it okay to spend $230 on a pair of overalls? Is the cotton woven from the dried saliva of endangered Amazonian vampire bats? Golden droplets of fairy-tears? Tailbones of Ethiopian orphan babies? I admit there are a few pieces in their new Spring 2010 collection that are lovely, like a few of the tops and dresses. But there are other pieces that are downright grungy looking, and all I have to do is dig through my childhood closet to achieve that kind of look, thankyouverymuch.
Seeing the kinds of pieces that sell like hotcakes on Economy makes me think that people are indiscriminately and rabidly obsessed with the label without really evaluating the pieces individually for integrity and style. I don't care what you say or who made it, I won't be duped into buying an ugly, expensive parka just because some fancy French label told me it was cool.
NOT TO MENTION THEIR WEBSITE IS A F-ING NIGHTMARE TO NAVIGATE.