Hot or Not: Spirit Hoods

I first saw these on the ModCloth site and thought they were so, so weird. It's a hat... or a hood... made of fur, with animal ears. 

Please don't tell me peeps are going around channeling their favorite spirit animals. Part of me thinks people are off their rockers, but part of me thinks these abominations are actually kind of cute. What's their story?  What do they plan to do when this trend runs its course?

From the Spirit Hoods website:
We all want to be unique and we all appreciate the love and the bond we share with our family and friends, our BrotherHoods, our SisterHoods, our Tribe. SpiritHoods are more than just a wild accessory, they represent this bond and the connection we have with our wild natures. Whether you love fashion, adventure, animals, music, festivals, nightlife, the outdoors, or are simply wild at heart – SpiritHoods are a NECESSITY for your life style. It’s simply about letting loose, being wild and having a good time.