Dear Anthro: I am in love with your Creative team.

Okay, I intended to make this post more sincere, but I just had too much fun making captions for the pictures. If you recall, I love making snarky captions.

In all seriousness though, I think the branding/merchandising folks over at Anthropologie are f-ing geniuses. They create this vibrant fantasy world in which women of all kinds want to live - a romantic place full of lush textures, flowery scents, afternoons spent by the lake, and daydreams. The aesthetic has such a French emphasis on living well and surrounding oneself with simple luxuries. And the team has taken it up a notch by creating this quietly dramatic, visionary take on an outfit collection/lookbook. They have my team here at work practically drooling at the mouth with its sophistication and general gorgeousness.

But make no mistake, this kind of lifestyle doesn't come cheap.  In fact, a trip to the bakery could very well cost you $1000 if you want to look as good as these models do!
3 responses
Haha, love it :) I thought the same thing when I received the email from Anthro. But I do love their clothes and think they're brilliant with their styling...and have you seen their window displays? Always so creative.
Totally - getting Anthro's weekly e-mails is like opening a little present. We're trying to re-think our e-mail strategy where I work, to get people just as excited about what we have to share with them. And I agree - the window displays are innovative and conceptual which I like a lot.
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